BROADCASTING VS. OTT COMPETITION: HOW TERRESTRIAL PLATFORMS AND NEW STREAMING GIANTS ADAPT TO CHANGE

Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top 후후티비2 (OTT) services are digitally distributed streaming platforms, with Netflix, Watcha, and domestic platforms being leading competitors. As audience preferences evolve,